Visual media: A powerful tool in human society
Introduction
Someone spends 5 to 6 hours watching tiktok videos, another person remembers both the actor and actress in a movie she viewed 30 years ago, all these are the power of visual aids or visual Media.
Visual Media has the power to reshape human perception and also it has the ability to influence our decisions and also connect us with people across the globe.
Recently Nigerians both male and female have found their marriage mate through social media like tiktok and Facebook,😂 all this relationship started from the moment they saw each other's picture and extended to video calls gradually the love grew and they decided to take their relationship to the next level.
History of visual media.
Visual Media started when human started creating cave painting and rock art dating, and also petroglyphs and those artworks are the best wildlife and human figures.
Not until the 19th century when pioneers such as Louis Daguerie and William Henry Fox invented photograph then in the late 19th to early 20th centuries there came the invention of motion pictures and cinemas by Thomas Edison and others, gradually film industry came into existence, and in the mid-20 television came into existence and this transformed the consumption of visual content because there came to be some television broadcast and some visual entertainment.
As technology evolves so does visual Media and it becomes more captivating and created more opportunity for entertainment in human history and making earns meet.
influence of visual Media in our society.
Visual Media has played an important role in humans life because it have reshaped societal values norms and identity it has also added more meaning to human lifestyles cultures and traditions.
Visual Media also have some political implications because political cartoons are powerful tools used in mobilizing and influencing public opinions during campaigns.
If not visual Media like tiktok Instagram no one could have seen or known some influencers and content creators if it was just their voice we often heard so such visual Media empower and create awareness about some people.
Psychological effect of visual Media.
Visual media has a positive effect on human psychologically because things seen as pictures are processed faster and can be retained longer than written informations so visual Media has a higher possibility of conveying complex concept and arousing emotional response more quickly.
The more reason why visual advertisement easily influence customers behavior and affect decision they make.
Just a 10-second video can change one's mode from either a happy mode to sad mode or the other way around reshapping once attitude within a twinkle of eye.
visual Media improves education.
Early education today apply what is known as Montessori which is the practice of teaching children with visual aids or visual Media and this has gone a very long way in building the children's engagement and vocabulary it has also improved educational system in general.
Visual Media helps to enhance digital literacy skill in children helping them to navigate media messages in digital world it also allow for global access of educational tools.
The future of visual media with web3.
Web2 centralized system has made life difficult for creators because they don't have a total authority over their accounts and content, this also affects the consumers and the growth of visual media ecosystem.
Adoption of web3 on visual Media has the ability to revolutionize visual Media in order to benefit creators and users, web3 based on blockchain technology also decentralized secured and transparent so it can transform visual Media in different ways.
Monetization of visual Media.
Tho people make money from visual Media but web3 will increase income on visual Media because artist and creators can tokenize their work and make money from those tokens because they own those token so they have full control without intermediaries, they can also earn money from micro transactions and subscriptions services and smart contract will automate all payment.
Engagement on visual media.
Web3 enables direct interaction between creators and consumers and with peer-to-peer interaction there is more access to visual Media also web3 gives access to interaction between creators who are experienced.
One major challenge visual Media creators face today is plagiarism and copyright issue but adoption of web3 blockchain technology which is transparent with immutable record of all transactions will protect creators from unauthorized use of their visual content.
Most visual media creators do not get to grow because of lack of connection but web3 facilitate the creation of decentralized communities where serious creators will get to connect each other collaborate and support each other thereby enhancing visual Media ecosystem.
Conclusion
Visual Media is a powerful tool that inspires humans a lot it does have the power and has connected people worldwide and if web3 is adopted visual Media will become more productive to both creators and consumers.
All image are mine
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